Golden Insights: Michael Jordan, Doritos, And Warrior Philosophy
Episode VI
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Todays Snapshot:
Quote: Michael Jordans secret to success.
Tweet: Why are Doritos so addictive?
Article: How to achieve more, by doing less…
Podcast: Beat Defeat with Warrior Philosophy!
Quote:
"I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." — Michael Jordan
MJ’s wise words serve as a powerful reminder that failure is not the end, but a stepping stone to success. It takes courage to keep trying after experiencing setbacks, but the lessons learned from failure can lead to growth and improvement.
Tweet:
Since the early-1990s, PepsiCo has sold $1B+ of Doritos a year.
Why is the chip so addictive? From the ingredients to cooking method to texture, its engineered to pull all the psychological levers to make you crave the snack.
Here’s a breakdown 🧵
Doritos are a good way to understand junk food. For ages, humans have taken natural ingredients and processed them to be more addictive:
◻️Grapes to wine
◻️Coca leaves to cocaine
◻️Opium poppy to heroinThis is a helpful way to help understand "corn to Doritos".
A common junk food trait is the combination of fat and sugar. In nature, these compounds are rarely found combined.
There are a myriad of ways to mix them in standard cooking but the snack industry turned the combo of sugar and fat into a science.
Here are 6 ways Doritos do it:
#2 - Cooking method
Humans have developed a craving for compounds that come out of the cooking process. Doritos satisfies this craving by hitting you with multiple levels of cooking:
◻️the corn kernels are boiled
◻️corn mashed into paste
◻️corn chip toasted + deep fried
#3 - Seasoning
A Doritos chip is dusted w/ a long list of flavour enhancers:
◻️MSG
◻️Sugar, Salt
◻️disodium inosinate / guanylate
◻️garlic/pepper/tomato/onion powderThis mix is called “non-specific aroma”. No flavor is dominant enough to cause satiety (feeling full).
#4 - Salivation
Doritos have lactic and citric acid. Both of these acids get your saliva flowing, which increase your desire to eat.
You know what else makes you salivate? Cheese, and Doritos has a ton including romano, cheddar and parmesan (it uses milk from 10k cows a year).
#5 - Contrasting texture
A Doritos bite starts with a crunch.
But it quickly dissolves in your mouth.
This is a phenomenon known as “vanishing caloric density”. The feeing of food “vanishingly in your mouth signals to the brain that you “need” more.
#6 - The Finale
Doritos ingredients are combined in a process known as "flour grinding", which creates a very fine powder.
The powder completely covers the chip and leaves a dusting on your fingers. That finger dust is 5x more concentrated and is one helluva way to end a bag.
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How to Achieve More by Doing Less
Have you ever heard of the 80/20 rule? Also known as the Pareto Principle, it’s a concept that suggests 80% of results come from just 20% of efforts.
Understanding this principle can help you make better decisions and increase your productivity. In this article, we’ll explore the history behind the 80/20 rule, how it applies to different industries and situations, and how you can use it to gain more time in your life.
The Man Behind the Concept: Vilfredo Pareto
Vilfredo Federico Damaso Pareto was an Italian philosopher and economist born in 1848. One day, while tending to his garden, he noticed that 20% of the pea plants generated 80% of the healthy pea pods.
This observation led him to think about the uneven distribution of inputs and outputs, and he soon discovered that 80% of the land in Italy was owned by just 20% of the population. Pareto investigated different industries and found that 80% of production typically came from just 20% of the companies. The generalisation became known as the Pareto Principle, or the 80/20 rule.
The 80/20 Rule in Action
While the 80/20 ratio isn’t always exact, this imbalance is often seen in many avenues of life and business:
20% of the sales reps generate 80% of total sales.
20% of your wardrobe is worn 80% of the time.
20% of your time spent exercising gives you 80% of the health benefits.
20% of patients account for 80% of healthcare spending
20% of your possessions bring you 80% of the joy in your life.
Using the 80/20 Rule to Increase Productivity
The 80/20 rule can help you make better decisions and increase your productivity. Here are a few ways you can apply the principle to your life:
Focus on the 20% that matters.
Identify the 20% of people, things, or activities that bring you the most joy and fulfilment. Focus on those and let go of the rest. Spend more time with the friends who truly make you happy, or pursue the hobbies that bring you the most joy.
Eliminate the 80% that doesn't matter.
Identify the 80% of people, things, or activities that drain your energy or bring negativity into your life. Eliminate them or reduce your exposure to them. For example, if spending time on social media drains your energy, reduce your usage or eliminate it altogether.
Stay focused on your strategic plan.
If you’re an entrepreneur, you likely have many ideas and opportunities vying for your attention. While it’s important to try new things, it’s also important to stay focused on your strategic plan. Ask yourself: Would an 80/20 mindset help you to prioritise your goals and spend less time chasing endless new opportunities?
Podcast:
On Today's podcast: In this interview, Tom Bilyeu dives deep into the mindset and philosophies of world-renowned MMA coach, Firas Zahabi. Learn how to cultivate a growth mindset, embrace failure, and optimize your performance in any field.
Latest Golden Articles:
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